Backoffice is an internal tool used to pull customer information by teams like Support, Product, Marketing and Sales
Customer Support Representatives spent too much time looking for customer information.
The design needed visual improvements.
A complete redesign of backoffice that included:
Better Navigation (minimal vertical scrolling)
Consistent (design) with the flagship product
Better visuals that help quickly locate information
Integration with customer support
Average support call time duration reduced from 3.35 mins to 2.45 mins